User Generated Content
User-Generated Content (UGC) is a priceless asset, particularly for your social media endeavors.
At Sonder Social, we understand the significance of organic, genuine, and meaningful UGC. Our collaborative approach ensures that we work closely with you to curate compelling user-generated content that resonates with your audience.
Whether you opt for a standalone UGC strategy or integrate it into your existing social media management package, we've got you covered. Let's join forces and harness the potential of user-generated content to propel your brand to new heights.
What is UGC?
UGC, also known as user-generated-content is brand specific, original content created by consumers to be published by brands on their social media and other marketing channels. User-generated-content can include photos, videos, testimonials, reviews, and more.
Why is UGC Valuable?
Consumers are making mindful and educated purchasing decisions and user-generated content is highly valuable for this reason. It allows for consumers to see your brand through the lens of the user and represents the brands product or service in true form. It's the future of advertising.
How Can UGC Benefit My Brand?
User-generated-content shows the authenticity of a brand. One of our most successful UGC videos was for a local coffee and tea brand to showcase the organic qualities of their tea blends and showcase how easy it is to make. The video had a total of 75,000 plays, received over 15,000 clicks of engagement.
